Academic Identity

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  • Dr ArchitĀ  Tapar

  • Assistant Professor
  • Indian Institute of Management, Rohtak
Publications 2017 - 2024

Publications

  • 11
    Journal Articles
  • 3
    Book Chapter
  • 1
    Review
  • 1
  • 4

Citations / H-Index

66 Citations
4 h-index
5 Citations

Co-author Network

Expertise

Management

Brand Management, Consumer Behavior, Online retailing, Services Marketing, B2B Marketing

Personal Information

Dr ArchitĀ  Tapar

Male
Indian Institute of Management Rohtak, City Southern Bypass, Sunaria
Rohtak, Haryana, - 124001

Experience

  • Assistant Professor

    Marketing and Strategy

    Indian Institute of Management, Rohtak

Qualification

  • Ph.D

    Mumbai University

Publications (15)

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