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57193769594
Vidwan-ID : 102778
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Dr ArchitĀ Tapar
Assistant Professor
Indian Institute of Management, Rohtak
Publications 2017 - 2024
Publications
11
Journal Articles
3
Book Chapter
1
Review
1
4
Citations / H-Index
66
Citations
4
h-index
5
Citations
Co-author Network
Co-author - 25
Expertise
Management
Brand Management, Consumer Behavior, Online retailing, Services Marketing, B2B Marketing
Personal Information
Dr ArchitĀ Tapar
Male
Indian Institute of Management Rohtak, City Southern Bypass, Sunaria
Rohtak, Haryana, - 124001
Experience
2017 - Present
Assistant Professor
Marketing and Strategy
Indian Institute of Management, Rohtak
Qualification
Ph.D
Mumbai University
Publications (15)
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