Marketing and Strategy

62
Journal Articles
1
Books
4
Review
2
Chapter
1
Conference Paper
3
1
1
60
351
Citations
397
Citations
Scopus
14
h-index

Dr Madhu  Mandal

Assistant Professor Consumer Behavior, Brand Management, Decision Maki... View Profile

Dr Amit Anand Tiwari

Assistant Professor Service-dominant Logic, Sustainability, Sub-cultur... View Profile

Dr Shivendra Kumar Pandey

Associate Professor Socially Responsible consumer Behaviour, Marketing... View Profile

Dr Mahua Guha

Assistant Professor Organizational decline, Organizational routines, S... View Profile

Dr Arpita Khare

Assistant Professor Consumer Behaviour, Services, Retail and supply ch... View Profile

Dr Rojers P Joseph

Assistant Professor Strategy and IPR, Internationalization Strategies ... View Profile

Dr Archit  Tapar

Assistant Professor Brand Management, Consumer Behavior, Online retail... View Profile